Sex webcam robot

How to stop online predators who pay to watch and direct kids performing sexual acts in front of webcams? That day, we went online to a random public chat room to gauge how prevalent this kind of abuse actually is.

It was before we had arrived at the idea for Sweetie, so as we interacted with people in the chat room we claimed to be an adult man from Holland.

"Sweetie" is the creation of Dutch children's rights organization Terre des Hommes.

The article made it clear that NGOs in the field are doing a lot to address the root causes leading vulnerable children to be forced to perform sexual acts for money, but it’s the global demand for kids behind webcams that stimulates the rise of the phenomenon.

As a marketer, the model I used to understand this problem was one of supply and demand: It was clear to me that the demand-side needed to be stopped in order to stop growth of the “supply” of child victims.

"These children are usually forced to do this by adults or by extreme poverty," Hans Guyt, director of campaigns at Terre des Hommes Netherlands, said in a statement.

"Sometimes they have to testify against their own family, which is almost an impossible thing to do for a child." At any given moment, there are 750,000 child predators connected to the Internet, according to the United Nations and the FBI.

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