Sex messaging

Not only that, they'll feel cheated, talked down to, or outright patronized.

And that will take a much greater effort on the part of the advertiser to regain that trust.

Why will they pay attention to a campaign that uses sex in a more tame way?

It's been said that as human beings, we have a lizard or reptilian brain that responds to certain primal urges. And the industry, while abusing it more and more, would be foolish to ignore the draw of sexual and erotic messaging. Duke and Sons, a manufacturer of facial soap, included trading cards in the soap's packaging that included erotic images of the day's most popular female stars.But if you're trying to sell a lawn mower or a new sofa with nudity and sex, you're doing your product a serious disservice. But it's the wrong kind of attention, and won't lead to a bigger and better brand.Sex, used sparingly and judicially, is a strong selling tool. And while this heavy subject matter may have been too much for previous audiences, the modern consumer is eating it up.Remember, we now live in a society that gives people sex and pornography on demand, at the touch of a button. So scantily-clad women in ads are not going to make the social impact that a hard-hitting political message will. Sex is here to stay, but it won't be featured as prominently in mass-market messaging.

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