In today's technology-driven world, "innovation" has become a basic expectation.
IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget.
One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.
In April 2017, Snapchat extended this feature into "World Lenses", which use augmented reality technology to integrate 3D rendered elements (such as objects and animated characters) into scenes; these elements are placed and anchored in 3D space.
Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it.A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.Snapchat users can design and submit their own "Geofilters" to be used on the app.Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.