“We’d love to get hold of more of it, but they’re not keen to share though we’re in discussion with a few of them,” says Robin Dunbar, professor of evolutionary psychology at Oxford University and author of The Science of Love and Betrayal.
“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.
These algorithms can probably pick up some key things – for example, it’s true we’re more likely to be friends with people with the same values as us, who share our cultural milieu.
“Do they really know what the criteria are that make a successful long-term relationship, when it’s not something that the scientists still know that much about?Moreover, couples who’d first met face-to-face reported slightly less satisfaction with their relationships than their online counterparts.Professor John Cacioppo, who led the study, said the sheer number of available potential partners online could be among the reasons for the results.From Romeo and Juliet, to dashing Mr Rochester choosing plain Jane Eyre, we celebrated stories of Cupid’s dart striking randomly.But since 1995 when the first online dating site was launched, the tables have completely turned.