The other papers have no influence over us, and we’ve got no influence over them. Decisions are made for each title based on the performance of each newspaper, and The Herald will sink or swim based on its own performance.As will the Greenock Telegraph, the Evening Times, the East Lothian Courier, or any of the other Scottish newspapers in our company.
But since the General Election result – and the perception, at least, of it being a setback for independence – our sales have taken a huge hit.
So long as our readers keep buying us every morning, we’ll be there.
Yes, we are – along with 20-odd local newspapers and several magazines like the Scottish Farmer. We have access to the same photographers, and we use the same sports writers.
We’ve got to be in all 4500-odd shops, which means we need to spread ourselves thinly to make sure there are enough copies in every outlet.
Second, the newspaper is often either hidden or tucked away.